With the rise of e-commerce and online shopping, how can traditional brick-and-mortar businesses in Kenya adapt and stay relevant in an increasingly digital world?
With the rise of e-commerce and online shopping, how can traditional brick-and-mortar businesses in Kenya adapt and stay relevant in an increasingly digital world?
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Austine
Develop a strong online presence: Traditional businesses can also develop a strong online presence by creating a website or social media pages to showcase their products and services. This can help them reach new customers and stay relevant in the digital age.
Steve
Sam
Offer multiple channels for customers to shop: Traditional businesses can offer customers multiple channels to shop, including online and in-store options. By providing customers with different options, they can cater to different customer preferences and increase their reach.
David
Focus on customer experience: Brick-and-mortar businesses can differentiate themselves from online businesses by focusing on providing excellent customer service and creating a unique in-store experience. They can also offer personalized services and build relationships with their customers to encourage repeat business.