With the rise of e-commerce and online shopping, how can traditional brick-and-mortar businesses in Kenya adapt and stay relevant in an increasingly digital world?
With the rise of e-commerce and online shopping, how can traditional brick-and-mortar businesses in Kenya adapt and stay relevant in an increasingly digital world?
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Sam
Offer multiple channels for customers to shop: Traditional businesses can offer customers multiple channels to shop, including online and in-store options. By providing customers with different options, they can cater to different customer preferences and increase their reach.
Steve
David
Focus on customer experience: Brick-and-mortar businesses can differentiate themselves from online businesses by focusing on providing excellent customer service and creating a unique in-store experience. They can also offer personalized services and build relationships with their customers to encourage repeat business.
Austine
Develop a strong online presence: Traditional businesses can also develop a strong online presence by creating a website or social media pages to showcase their products and services. This can help them reach new customers and stay relevant in the digital age.