The world of search engine optimization is an evolving science where each new day seems to bring a new thought-leader with a new ‘game-changing’ theory for search success. Amid the cut and thrust of SEO discourse, some theories stand the test of time while others wilt and die under scrutiny. What are your thoughts on link building as a strategy, is it really dead?
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Aphidelsi Orono
This phrase gets thrown around a lot. Link building is the process of earning inbound links on other websites. Naturally earned links improve a website’s reputation and where it ranks in search engines.
In recent years, the naysayers have argued that ‘link building is dead’ but, in truth, building authentic links from trusted sources still has a significant positive impact on Google rankings.
Quality content is a better link-building driver than any paid shortcut tactic so the best way to build links is to adopt a long-term strategy of publishing valuable content – watch the links multiply.